Late-Mover Advantage and Product Diffusion*

نویسنده

  • Sandeep Kapur
چکیده

The diffusion of a new product, whose price is expected to fall progressively, is modelled as a sequence of Wars of Attrition. The likely pattern of diffusion is found to be reasonably consistent with the empirically observed S-shape.

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تاریخ انتشار 1993